The New New Foursquare
I think splitting up apps is probably a bad idea for most companies.
I just read two explanations as to why Foursquare split things up. I find this a bit odd, and there is almost certainly a model that works better in a single app.
For background, Foursquare built up an amazing amount of location data based on checkins. When they added background tracking, their sharing model needed to evolve because people don’t want to constantly share location, even with friends. So the new Foursquare has no checkins, just search and reviews. A separate app, Swarm, is about checking in and meeting up with friends.
I understand the privacy implications, but my running assumption is that they have turned a hard problem (privacy) into much more serious problems (usability and traction). They also have two apps to promote and distribute, which is incredibly confusing for users. They have upset...
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