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The Story Behind @Dropbox’s 58,449 Retweets.

Before I started YesGraph, I was helping Dropbox on their growth team. I ran a quick campaign on Twitter for Dropbox that produced the most successful single tweet ever published from the @dropbox twitter account. Here is a quick story behind the tweet, and why it worked so well.

lots of tweets

Background

Dropbox is in an interesting position. It solves problem many people don’t know they have. It does so magically in the background, so you don’t really think about how you use it. People love it, tell their friends about it, and can earn extra space that way.

But because the product is so magical, it lacks the same surface area of other products. This makes messaging about features hard, including about how to earn extra space. Those reading this post might find it hard to believe, but...

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