How to Grow, Part 1: Pick a Goal
This is the first post in a series about how to grow your startup. Click here to subscribe to new posts.
The very first step in growing your startup is to pick a goal.
It is surprising how often this isn’t mentioned as part of the process. When you hear people from Facebook’s growth team describe their process, they keep it simple: measure, test, deploy. This shows how deeply ingrained the growth ethic was at Facebook. Every employee knows they want the whole world on Facebook...